Oh well right, but it's kinda the same concept as radio ads-- You have less ads, people tend to take greater notice of the ones you DO have (since they can be bigger). Less sponsors paying a bit more = greater overall exposure for them, and a better looking bike, which furthers the point.
*shrugs* I just mean that at some point the huge mass of stickers on that thing tends to be so eclectic that I don't notice what ANY of them say.
From my experience (and that of the dick head sales people that I come across), it's the exact opposite. It could be true that the, ''hey, never seen this before, what's this all about'' approach does somewhat work, but the trick is consistency. As in, ''in your face at all times''.
That's what makes advertising actually WORK in the grand scheme of things. Not just something to be interested in, and then forget the name a few hours later.
Trying to create a recognizable brand, and not just an ill placed logo here or there.
Did I just go on a rant and completely forget the actual point of something, here?